Damn naomi - I was hoping to watch the footy tonight!
Background
We’ve been putting videos on our site since before the YouTube revolution, and for a while now have been working on a way to let affiliates use this resource.
So I’m very pleased to announce the Firebox Affiliate Video Player, which I think takes video creative to the next level. Its involved a lot of hard work, so I really hope you like it.
Rather than sticking with traditional creative formats and sizes, we’ve gone for something that works in a very similar way to other video embedding systems, but will give viewers a clear push to buy the products featured. More than just creative, this system allows you to play product videos within your site.
The Player
<object width="414" height="351"><param name="movie" value="http://videos.firebox.com/flash/firebox_player_ext.swf?product_id=2024&aff_id=512" ></param><param name="wmode" value="transparent"></param><embed src="http://videos.firebox.com/flash/firebox_player_ext.swf?product_id=2024&aff_id=512" type="application/x-shockwave-flash" wmode="transparent" width="414" height="351" flashvars="product_id=2024&aff_id=512"></embed></object>
The video player is flash-based, and all videos will be hosted by Firebox. We’ve invested in the server power needed to support this!
To make it easy to use, we’ve got a page on Firebox where you can grab the code for the video you want to embed.
Firebox Affiliate Video Player page
You simply have to choose the video you want, enter your affiliate id, a click reference (this is optional), and choose the affiliate network you use for Firebox (either Affiliate Window or Affiliate Future). The code below will then adapt so it codes the ‘Buy’ button with the relevant tracking. If you click the ‘Preview’ button it will show a working preview of the player, you can even check the tracking through this.
All clicks and sales will be tracked through the affiliate networks as usual- this has been checked thoroughly!
At the moment I’ve chosen a number of our current videos for the player, but we’re working on lots more. The latest one is for the new PicoZ MX-1 Extreme helicopter, which is the video shown above. If you would like a particular video from Firebox that I haven’t included in the list, e-mail me and I’ll get it setup.
These videos are particularly useful for promoting moving products such as helicopters and robots, which are big sellers for us. Using them will increase your conversion rate, as well as adding a nice bit of content to your site.
If you have any feedback or spot any problems with the player, either comment below or e-mail me.
Launch Competition!
To celebrate the launch of the player, I’ve got a Video Watch to give away.
All you have to do is put a video somewhere on your site, send me the link to it, and I’ll enter you into the prize draw. The competition will run until the 1st of May.
Naomi Brown
Traffic Acquisition Manager, Hobbs Ltd
Formerly affiliate manager on the award-winning Firebox.com affiliate programme.
Damn naomi - I was hoping to watch the footy tonight!
Do you have products for review on my chocolate reviews or Easter eggs blog?s PM me.
Sod the football, spend your evening embedding the video for Mr Soccer Robot Football, which I've just added to the list. Its the original Japanese advert, so isn't great quality, but is good fun.
There you go, Robots and Footy, what more could you want?!![]()
Naomi Brown
Traffic Acquisition Manager, Hobbs Ltd
Formerly affiliate manager on the award-winning Firebox.com affiliate programme.
What a great idea! We've just launched a Gadget newsletter, so things like this are great for showing our readers a bit more about the products.
I'm off to go and play with all the links now!
Red
Red Star Digital - Digital Marketing Delivered
Very good
I wouldnt exactly want to rely my life on a senz umbrella to parachute
I'm guessing you're talking about the Senz Umbrella sky dive video? For everyone else, see below. I used the wind tunnel experiment as the video for the Senz in the video player instead though, thought it showed the sturdiness of the umbrella a bit better.
<object width="414" height="351"><param name="movie" value="http://videos.firebox.com/flash/firebox_player_ext.swf?video_id=1264&aff_id=512"></param><param name="wmode" value="transparent"></param><embed src="http://videos.firebox.com/flash/firebox_player_ext.swf?video_id=1264&aff_id=512" type="application/x-shockwave-flash" wmode="transparent" width="414" height="351" flashvars="video_id=1264&aff_id=512"></embed></object>
Naomi Brown
Traffic Acquisition Manager, Hobbs Ltd
Formerly affiliate manager on the award-winning Firebox.com affiliate programme.
Well done Firebox.They are great fun.
Rob
Firebox Videos
Excellent. Those look really great!
Thanks
Naomi
Naomi Brown
Traffic Acquisition Manager, Hobbs Ltd
Formerly affiliate manager on the award-winning Firebox.com affiliate programme.
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