Dear Affiliate,

As I’m sure you are aware, as of Monday 5th May, Google are making some changes and removing their Trademark restrictions on brand keywords. The Thomas Cook Group (TCG) would like to clarify our position on our Affiliates brand bidding policy. We want to make our policy as clear as possible to ensure everyone is aware of what can or can't be done.

If you run any paid search activity, please take the time to read this to prevent any repercussions in the future;

- Thomas Cook does not allow any affiliate to bid on our brand terms. This includes brand terms, variations or misspellings.

- We will not be operating any closed groups to allow brand bidding.

- We do not allow direct linking or the use of our display URL or any variations of this.

- We do not allow affiliates to bid on competitors terms when promoting the TCG - we will not be bidding on our competitors brand terms and expect our affiliates to follow the same rules. Some examples of these include "Thomson", "First Choice", "Expedia", "Cosmos".

I can not stress enough that any affiliate caught doing any of the above will face being removed from the affiliate programme and having commissions reversed from any sale made from violations. With the aid of Commission Junction and Affiliate Future, we closely monitor our brand terms a swell as using our own bespoke tools.

Full PPC regulations can be found under the programme terms for Thomas Cook and the My Travel sites under Commission Junction and Affiliate Future respectively.

If any one has any queries regarding this or if anything is unclear, please don't hesitate to contact me.

Kind regards and thank you for your continued support,

Alex.
Affiliate and Partner Manager
Thomas Cook
07801 663525