The New Football Pools – New Brand, New Site, New Offering…

[VickiM]

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Dear All,

In preparation for the “New Football Pools” official brand re-launch (end July/Aug 08) we are launching a brand new website. The new site is scheduled to go live on Monday (14th June)

Don’t worry – current Football Pools URLS remain the same, but with a few additions.

I’ve listed the URLS for the new pages below, but these will not be live until Monday.

The new site is designed to engage and motivate everyone whether they are a real football fanatic or just know the bare minimum. As well as engaging football content bringing the brand proposition of ‘don’t just talk a good game, play one’ to life, our ultimate aim is to build a long-term transactional relationship with our customers. And the good news for you is that we are operating a revenue share programme, so everyone’s a winner!


The site will be split into four key areas, Play, Results, Community and Inform.

Details are as follows…



Play
This section houses all the online games.

Main landing page:
FootballPools.com home of Premier 10, Classic Pools and Online Football games

Premier 10
Using their football knowledge, players predict the result of the 10 Premier League fixtures - home win, draw or away win. Premier 10 is the official pools game of the Premier League. £20,000, progressive jackpot.
Online Football Games - Premier 10
Footy 15
Predict the results of the weekends top 15 football matches either home win, draw or away win. The matches will be based on Premier League, Championship, Scottish Premier League as well as some European fixtures. Longer odds = higher chances to win with a £100,000 progressive jackpot.
Online Football Games - Premier 10 and Classic Pools
Classic Pools
The traditional football pools game where players need to predict just 8 score draws to win. New £3million jackpot!
Online Football Games - Classic Pools
Spot the Ball
The classic game – reinvented. Simply 'spot' where the ball is to win! £5,000 jackpot!
FootballPools.com home of Premier 10, Classic Pools and Online Football games
Quick Match Stats
Predict match stats (number of goals, corners and bookings) correctly to win the guaranteed jackpot.
Quick Match Stats - Predict the Football Stats and Earn the Cash
Goal Getter
Forecast the total number of goals to win. Fixed odds game with a guaranteed
£2,000 jackpot.
GoalGetter - The Online Football Prediction Game with a Guaranteed Jackpot Prize
Goal Predictor
Simply predict how many goals fill the net to win the guaranteed jackpot.
GoalPredictor - Forecast the Goals in this Online Football Prediction Game
Goalden
Forecast the time of the first goal to win the guaranteed jackpot.
Goalden - The Online Football Betting Game to Predict the First Goal
Top Trumps – World Football Stars and Football Legends.
The classic card game – online.
TOP TRUMPS FOOTBALL LEGENDS
TOP TRUMPS WORLD FOOTBALL STARS
Private Leagues
Play against your mates every week, the top pundit wins the dosh and of course – bragging rights (Coming soon)

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Results
Does what it says on the tin – provides the latest results for all matches and predictions. Results will be fed into the relevant section and spilt out by game – i.e. Prem 10, Footy 15, Pools, Spot The ball, etc etc

Main Landing Page: FootballPools.com home of Premier 10, Classic Pools and Online Football games

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Community
Player profiles, forums, blogs, private leagues, leaderboards, winners, hall of fame etc. Think you get the picture!

Main Landing Page:
The New Football Pools Community

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Inform
This section of the site is designed to give you everything you need in order to keep up to speed in the football world, but also to help making your Premier 10, Footy Fifteen and other gaming predictions easier – and more fun!

Main Landing Page:
http://community.footballpools.com/news/premier/


News
Premier League, Championship and SPL division and individual team news – including player profiles and international team news.
http://community.footballpools.com/news/premier/

As well as all the latest football news, the new site will also provide its customers with an extended range of entertaining and informative news items including: -

"Away Win" football ezine
A completely free online monthly football magazine packed with celebrity interviews, football fan vox pops, funny football video clips and one big, fat football quiz.
Away Win - The Football Pools Magazine

Podcasts
After the success of our Euro 2008 podcasts, there will be a weekly, downloadable podcast. Hosted by Mark Chapman, the podcasts will preview the weekend's matches with celebrity guests sticking their football reputations on the line and making their own predictions.
Podcasts from the New Football Pools

Interviews
Every month, we will have new, exclusive interviews with varying celebrities within the many realms of football including ex-players and managers, actors and comedians. (Coming soon).


Football Fever Report
An in depth report investigating which of the 92 league football teams cause their fans the most anxiety. The report is based on such things as failing to win at home, losing matches from a winning position and frequent changes in manager. (Coming Soon)


Football Fan-tasy Report
The second of our football studies, this time exploring the psyche of football fans determining which set of supporters are the biggest dreamers. (Coming Soon).


Football Rivalries Report
Our Football Rivalries Report pretty much does what it says on the tin – investigates and determines the fiercest rivalries within the English game. Extending on simply geographical rivalries, the report bases its finding on what the fans think and who, as supporters, they see as their biggest rivals. (Coming soon)





What this means for you:

In short: More to promote, More to Sell, More to cash in on!


A spreadsheet of landing pages is available, along with product copy. Please contact Affiliate Future, or myself, for the full list.

The official brand re-launch is set to run towards the back end of July, and during the build up to the new football season. Details of the campaign will follow, including advertising schedule and new creative.


Any questions, please feel free to give me a shout.

Thanks and a very happy promoting!

Vicki

[garbo]

Are they closed on both CJ and Affiliate Future?
The site still pretends that it's partner network is Affiliate Future?

[pistol101]

It's been closed for a few months now, but due for 4th January launch.