Support animal welfare and earn £1 per lead by promoting Compassion in World Farming

[saravanoss]

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Dear affiliates,

Promote the Compassion in World Farming (CIWF) programme today and earn £1 per valid lead!

Compassion in World Farming has been campaigning on behalf of animals for better welfare and to end cruel factory farming practices for nearly 40 years, and they have a track record of achieving real change for farm animals.

Visit the website <a href="http://www.ciwf.org.uk/">http://www.ciwf.org.uk/</a> and subscribe to their programme <a href="http://afuk.affiliate.affiliatefuture.co.uk/merchants/AddProgramme.aspx?cat=138&id=2810">here</a>.

CIWF also offers email creatives for its affiliates, please email sara.vanoss@affiliatefuture.co.uk if you are interested in using one.

<b>More about CIWF:</b>

Last year alone, around a quarter of a million dairy calves were deemed surplus to the requirements of the UK dairy or beef industry and were exported or shot at birth.

It seems obvious, but to produce milk, cows need to produce calves.

Female calves born to dairy cows can be raised to produce milk. But for male calves the story is very different. Deemed surplus to requirements- a waste product in effect- unable to produce milk and considered unsuitable for beef, many are shot at birth. Others are separated from their mother at just a few days old and transported long distances to the continent to be reared for veal.

<b>Long distance transport is no holiday for calves</b>
Young calves travel particularly badly. Unable to regulate their body temperature, they struggle to cope with the extremes of heat and cold during long journeys. Crammed into a small space with other calves, they often suffer pain and distress, injuries and weight loss. The longer the distance, the greater the stress- which can result in a high mortality rate during and after transport.

<b>A short, unhappy life</b>
Once they arrive, for the remainder of their short life, calves are often kept in conditions which would be illegal in the UK. Kept inside, often sleeping on uncomfortable slatted floors with no bedding, they are fed a diet which is low in iron, to keep their flesh pale.

<b>There is an alternative</b>
Compassion in World Farming, the leading animal welfare charity, is working to improve the lives of male dairy calves in a number of ways:

• Encouraging farmers to change from breeds designed purely for maximum milk yield to dual-purpose breeds which are also suitable for beef production

• Promoting British rosé veal, from calves reared to higher welfare standards

• Lobbying governments across the world to replace a trade in live animals with a trade in meat, and to tighten limits on journey times for animals transported for fattening or slaughter

<b>Please support us</b>
We are proud to have been instrumental in securing the EU ban on veal crates which came into effect last year. But there is still so much more to be done to achieve real change for calves, and for the billions of other animals across the world farmed each year for food. So please, support us today.

Thank you for your compassion.




Many thanks,
Sara Van Oss
Account Manager
AffiliateFuture
sara.vanoss@affiliatefuture.co.uk
+44 (0)207 927 8116