BCV: Starting a European Programme...

[EliseNewman]

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Hi all

I'm looking to gain some advice, experience and opinions on starting a European Affiliate Programme - which Networks to use, how you've found the process, how difficult/easy/different you have found it compared to a UK only programme.

Blue Chip Vacations are a luxury self-catering accommodation provider, with over 500 properties across Devon, Cornwall and Somerset. We are looking to make the most of the strong Euro and the increasing numbers of European visitors to the UK. We are already experiencing a huge increase in interest and bookings from our European neighbours this year compared to last and consider a European Affiliate Programme a great way of extending that reach. We are looking principally to grow our exposure in Germany, Belgium, The Netherlands and Austria, but recognise that there is demand to a lesser extent throughout Europe.

The Blue Chip programme on Affiliate Window is ticking along nicely but unfortunately they don't have a good European affiliate base that I know of (feel free to dispute that) so we are having to look at going with a second network.

I welcome feedback from all parties - Network, Merchant and affiliate, and anyone else that is interested or would like to share their opinion or experiences!

Many Thanks

Elise
Self Catering Holidays in Cornwall and Devon*-*Blue Chip Vacations UK
IM: elise@bluechipvacations.com

[Keith]

Webgains are pretty much pan-European these days couldn't hurt to have a chat with them

[mattb811]

Hi Elise,

The main pan European networks are Tradedoubler, Affilinet, Webgains and Zanox. Alternatively you could ask an agency to manage it on your behalf...

Matt

[John Jupp]

Hi all

I'm looking to gain some advice, experience and opinions on starting a European Affiliate Programme - which Networks to use, how you've found the process, how difficult/easy/different you have found it compared to a UK only programme.

Blue Chip Vacations are a luxury self-catering accommodation provider, with over 500 properties across Devon, Cornwall and Somerset. We are looking to make the most of the strong Euro and the increasing numbers of European visitors to the UK. We are already experiencing a huge increase in interest and bookings from our European neighbours this year compared to last and consider a European Affiliate Programme a great way of extending that reach. We are looking principally to grow our exposure in Germany, Belgium, The Netherlands and Austria, but recognise that there is demand to a lesser extent throughout Europe.

The Blue Chip programme on Affiliate Window is ticking along nicely but unfortunately they don't have a good European affiliate base that I know of (feel free to dispute that) so we are having to look at going with a second network.

I welcome feedback from all parties - Network, Merchant and affiliate, and anyone else that is interested or would like to share their opinion or experiences!

Many Thanks

Elise
Self Catering Holidays in Cornwall and Devon*-*Blue Chip Vacations UK
IM: elise@bluechipvacations.com

Feel free to drop me an email. I manage Isango which has programs on networks in Germany, France, USA, UK and soon elsewhere too.

[EliseNewman]

Webgains are pretty much pan-European these days couldn't hurt to have a chat with them

Cheers Keith - Webgains were actually very quick off the mark and contacted me straight after my initial post! Brownie points earned :tup