No Quidco - How Much Is Being Missed?

[stuartfranco]

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Hi

We manage our affiliate program inhouse on the affiliate window network. Following the much publicised falling out between AW and Quidco we no longer have access to Quidco as an affiliate for sales of ink cartridges and other household consumables.

Unfortunately we had not signed Quidco up before they left and therefore have no way of measuring how much is being lost. According to a recent article (here) Quidco are more than twice the size of their nearest rivals.

How badly do you think Day2dayshop are missing out?

[morleymouse]

Hi Stuart,

Hope your well. How many sales are you doing via other cashback sites such as Topcashback, Greasypalm, VAC media etc?

If you picking up sales through these then I wouldnt worry. Most cashback users (read MSE forums to get an idea of the audience your looking at) work with at least 2 cashback sites, Quidco has the cult like following but money is money at the end of the day, if your product is cheaper, offers more cashback and is with their non preferred cashback network they'll still shop with you.

[Barry]

I agree with Dan entirely. With many major retailers only working with AW so not available via quidco many of quidcos active members are going to be a member of other sites as mentioned.

Ta

Baz

[stuartfranco]

Thanks guys, I'll take those comments on board.

We have shyed away from the complexity / expense of running more than one network so it is good to hear this may not be a neccessity.

I was contacted by Webgains however on the back of this post so watch this space!