I found Neil Durrant's and Shawn Collin's books quite helpful when I first entered the affiliate management arena. I would definitely recommend them as referrence books.
I would also suggest you had a very good look at the knowledge pool of the network you work with. Some great advice can be found there on generic best practices in affiliate marketing, and also good guidance on how to run your actual program.
And, last but not least, in this forum you'll find some gems in threads, opening your eyes and knowledge in affiliate marketing![]()
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