Benefits of Datafeeds / RSS feeds

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Hi
I am just looking to open a discussion on the benefits (to mrechants) of provision of Feed data in the form of RSS and full data feeds.

In particular I am interested how these have affected your business.

Cheers

[Mogga]

What about the negatives?

Duplicate content, fewer unique products,

But watch out for affils who datagrab your site and use the info themselves. They'll have every product you have on your site without you making a datafeed meaning your site has nothing unique.

[pricethat]

What about the negatives?

Duplicate content, fewer unique products,

But watch out for affils who datagrab your site and use the info themselves. They'll have every product you have on your site without you making a datafeed meaning your site has nothing unique.

I am guessing mogga is an seo purist eh?