Canada's eCommerce Market

[maranda]

Received an interesting mailer from eMarketer this morning that included an interesting article on Canada's eCommerce:

While Canadian consumers are comfortable purchasing travel, media products, and computer hardware and software online, they tend to shy away from high-touch categories such as apparel and home furnishings. Instead, they head to one of their excellent shopping malls. A common explanation for this tendency is that, unlike Americans, Canadians lack a catalog tradition and have not been conditioned to shop remotely. "Retailers can take steps to help consumers overcome their resistance to purchasing high-touch products online," said Jeffrey Grau, senior analyst at eMarketer. "Product-enhancement tools are important in helping shoppers visualize items and, in the case of apparel, see how they might fit."

You can see the full article via Canada E-Commerce Growing Quickly - eMarketer.