I'm looking forward to these events. There's a real need for more awareness of SEO issues at all levels, and amongst affiliates, merchants and networks. I also know that it's VERY hard for relative newcomers to SEO to sift through the vast quantities of information available on the WWW, and find the signal in the noise.
These sessions are aiming to provide all attendees with quality information , first and foremost, and to provide them with the ability to also further their own learning, either by attending follow-on, more advanced sessions, or at their own pace through practical experience.
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