buy.at Finance Vertical

[Laura Przybek]

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Hi

Online finance is doing well, and affiliate marketing is delivering a fair share of online sales.

On behalf of buy.at, I would like to invite you to a finance online marketing event to be held from 6pm on Wednesday 16th April in central London.

The event will take the form of a seminar with panel discussion with industry leaders in the financial sector, followed by networking.

The seminar, titled "Financing your future – What affiliate marketing can offer the finance sector in 2008", will cover the following topics with the panellists:

-What do you think will be the major changes in the financial sector in the next 12 months?

-How will the credit crunch affect the current finance market?

-Has it changed your process for vetting customers? – for merchants

-Has it changed the way you promote financial merchants? – for affiliates

-Also, as affiliate marketing is seen as one of the most cost effective marketing channels, how will finance programmes attitude to the benefit of affiliate’s change at times of credit crunch?

-For Insurance, aggregators like moneysupermarket are now clearly the main volume providers through the online channel, how do you see affiliates fitting into this environment when so much of the traffic is being delivered by a handful of sites?

-Has the increasing ease with which customers can compare and rate different products had a negative impact on retention rates, as its much easier for existing customers to find a cheaper deal? If so how do you plan to address this issue?

-How should affiliates be approaching the FSA and what steps are you taking to make sure you’re able to be in compliance with their standards?

-Would you ever use affiliates as part of your retention strategy, i.e. paying them at renewal?

-Do you think affiliates could have a part to play in merchant cross sell, especially affiliates with their own database of customers?

Places will be limited, so if you would like to attend please reserve one by emailing events@buy.at.

WHERE:

Courthouse Kempinski Hotel
9-21 Great Marlborough Street
London
W1F 7HL
Tel: 020 7297 5555
Kempinski Hotels | Hotels
Seminar in the Theatre Room at 6pm

Bar Red (around the corner)
5 Kingly Street
London
W1B 5PF
Tel: 020 7434 3417
Red Soho - 5 Kingly Street, London. W1B 5PF
Networking from 7pm

WHEN:

Wednesday 16th April
Seminar – 6-7pm
Networking – 7pm onwards

I look forward to seeing you there.

Laura
___________________
Laura Przybek
The buy.at affiliate network
laura.przybek@buy.at

msn: lauraprzybek@hotmail.com

[Laura Przybek]

Hi,

There is just one week left until our finance vertical and only a few places remaining, i will be closing registration as soon as we reach capacity. To sign up please email events@buy.at.

In the meantime here are some merchant and agency representatives that will be attending:

Vizeum representing Halifax and Birmingham Midshires
Mediacom representing RBS and Mint
Direct Line
Prudential
Liverpool Victoria
Saga
Endsleigh
Brilliant Media
Energy Helpline
Steak Media
Equimedia
Esure
Mindshare Interaction
AIG
Allianz
Royal Sun Alliance
Diffiniti
MV Group
Goldfish
Norwich Union
Mediacontacts

We look forward to seeing all those registered there!

Cheers

Laura
_________________________
Laura Przybek
The buy.at affiliate network
laura.przybek@buy.at

msn: lauraprzybek@hotmail.com

[Laura Przybek]

Hey,

Just to let everyone know our panelists for tomorrow evening are:

Chris Morling - Dotzinc
Pete Wakim - Quidco
Richard Mason - Money Supermarket
Michael Day - Endsleigh

We look forward to seeing all those that are registered there.

Cheers

Laura