Next
This just in my mailbox.
What do we think guys?
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Dear Affiliates,
The Next affiliate team would like to invite affiliates to participate in a series of sessions which aim to address the current issues surrounding the program. We hope that through open discussion we will be able to address any concerns, understand affiliate requirements and move the program forward for all involved.
Conference Calls - w/c 7th April 2008
We will be holding a number of conference calls during w/c 7th April. Dates and times will be subject to interest.
Suggested topics of discussion are as follows:
* The Online Marketing Mix
a. Where affiliates fit in with overall strategy
b. Competitor brand bidding
c. Affiliate brand bidding
* Commission structure
a. Directory program vs Transactional commission, conversions and EPC
b. Transactional - why we pay what we do & what we are working towards
c. Flexibility & Bonuses
* Understanding Affiliate Promotions
a. Why we need to know where the traffic is coming from
b. The application form process
c. Affiliate requests based on type (incentive, PPC etc)
* Consumer Incentives
If you feel that we have missed anything please let us know so we can add it to the agenda.
Affiliate Event - 25th April
Following on from the conference calls we would like to invite affiliates to an evening event on Friday 25th April 2008 at i-level's offices in London. Here we aim to address the following:
* All of the above issues and any resolutions which come out of the conference calls.
* Who's who on the team
* Next's sales channels
* Consumer demographics
* Above and below the line advertising with timelines
* Panel discussion
Affiliates have the opportunity to propose a few questions prior to the event to get the panel discussion moving.
We aim to keep the presentation and discussion to 90 minutes. We also have a room booked in local bar for refreshments and networking afterwards.
What we need from you...
Please email nextaffiliates@i-level.co.uk<mailto:...@i-level.co.uk> answering the following questions:
* Do you want to be involved in the conference call?
* Do you have any changes to the conference call agenda?
* Will you be attending the affiliate event on 25th April?
* Do you have any questions for the panel?
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