Click to reveal rules

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Is all click to reveal codes banned?

What's acceptable?

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Read this IABUK : IAB?s affiliate marketing council launches code of best practice

The IAB's affiliate marketing council code of best practice has been finalised:


Using 'Click to Reveal' when there is no valid or current code present is not permitted of affiliate publishers including using 'Click to Reveal' to show any deals/offers/sales instead of vouchers.


Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.


A valid code is defined as a code that has been legitimately issued by a merchant for your use online. This code will have an activation date and where necessary a deactivation date.


Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes