Are we wasting our time doing creative for Affiliates?

[Dazza30]

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How about creating some varying styles of 'buy now', 'more info', type buttons containing a mouse over popup photo and a snippet of content of the product being promoted or any sort of icon, button or type of site graphic (interactive or static) containing your brand promotion be it either link or visual.

Banners are seen as ads so people naturally don't want to click on them, the less ad looking ad will always attract more clicks.

Lee

Thats a great idea Leeky, i hope someone in the mobile industry has seen it.

[Spreader]

Hi guys,

Now back from hols nice and refreshed (and sunburnt!).

I would also think about speaking with your top affiliates, see what they actually use and what they want and gear your design for them and everyone else can just fit in, they might moan but such is life.

Thanks Clarke. Good idea - I'll do that I think.

As I say, I wasn't having a rant, nor was I saying we shouldn't be doing banners/other creative. Moreover I was trying to work more productively.

FYI - We've launched an AWESOME Fathers Day promo with lots of user interactive features, such as competitions, stories, pictures and lots of hot selling products. Definitely worth checking out here.


Cheers guys.

Zak.

[Spreader]

Hi guys,

Just to let you know we've put together some more Fathers Day creative to support our big Fathers Day Campaign as well our relationship with Orchid Male Cancer Charity. Here's the details...




Fathers Day is on the 21st June and we've launched a whole host of creative, details of which you can find here.

As part of our overall Fathers Day promotion we've teamed up with the Orchid Charity to fight male cancer - hence the reason why we're encouraging people to do many pant & ball orientated tasks - from designing them, to wearing them, to counting the balls competition!!

To help generate sales (hey - we still want top make some money!!) we've segmented our products in to which Dad they are suitable for - be he a Footy fan, a Gadget lover or a Master Chef. Historically we've found this to greatol help conversion rate. We've also found that the quizes and competitions really help to drive 'sticky traffic'.

So guys - is this something you can get on board with?

We've put together a number of banners - see below, but obviously if you want any specific creative putting together then just give me a shout.









As I say guys, if there's anything you need doing then please don't hesitate to give either Ben or myself a shout.

Zak.