News linkbait. Like when rumours went round about MJ dying. The site that got it first was probably very well linked to. Getting a scoop used to be the journo's aim, now it's the webmaster's too.
Information linkbaiting - not so spammy imo. Good quality info that people will think worthy of linking to and sharing with their friends.
Funny stuff - that picture of your dog being giddy, or a video of the parrot teasing the dog... They get sent around but people will repackage them. So should you put your url on the image or embed in the vid?
Contraversial - be bold and nasty and see what happens. You might get sued but you might also get massive publicity (and be sued).
Make it easy for people to share the link and it'll happen quicker.
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