Another example of breadcrumbs

[findlite]

Tweet

Google

Look at digital spy down at no 8/9....... Looks like Google is clever enough tp realise Sky is a form of satellite service :tup

[darrenb]

Is it not just picking up the forum for which sky broadband is in from the on page breadcrumbs on the site:

You Are In: Home > Forums > Media and Digital TV Forums > Satellite > Sky Broadband

[liquidlunch]

I've heard that breadcrumbs are good thing but I have also heard that if you link to your homepage Google may consider it to be spam.

Are they beneficial for SEO purposes?

[aaclapham]

Breadcrumbs are used to enhance navigation so customers can navigate around the site better.