I was one of the Account Directors (yes, I have worked everywhere) a few years back for one of the search vertical technology suppliers they installed to monetize their existing high traffic sectors with their own search engine - this was used doing both a free text search and contextual ad-matching system based on page description.
This was to "give back control" and not to completely rely on the standard contextual ad partners. Very clever technology in place if you look at it further. I believe Kelkoo was integrated, but everyone else billed on an exit click. Not too sure what's going on there at the moment but if you wanted more details look at Adprecision (a nice bunch) for more examples of publishers maybe not working on CPA but exploring search within their own verticals.
Generally white labels such as the gambling ones/ cash back/ dating ones seem to be going strong at the moment. Skimlinks power some large media owners I believe too, however paid for advertising placements in their various formats will always be preferred by a publisher as they are guaranteed.
Final thoughts: Paid advertising preferred (CPM/tenancy etc),then CPC,then to consider CPA if its given that it will meet their yield requirements (currently working with a new media enterprise solution that is soon to launch with this offering).
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