Phil,
CSV is good, the only other format you really need to think about is XLM.
Personally, things like the VAT code, image H&W etc are just overkill, but others might like them. Postage would be useful for giving users a price comparison.
As a bare minimum you need to provide Product Name, Description, Image URL, Deep Link URL, Price and if possible Product Category.
Your default field names should be ok (as long as their descriptive enough).
There's no resource on deep linking that I've seen - but really it is just a question of having the right scripting skills - if the affiliate isn't familiar with on of the server side scripting languages then they are going to have problems. Why not include a link to the affiliate scripts forum - one of us can normally answer the questions that come up.
Ian
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specially with my sloppy coding.

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