Elaine,
Depending on the ISP a person uses, they may be allocated the same IP address every time they log into the Internet or a dynamic one. If they are allocated a dynamic one and log into the Internet more than once per day, the same user could have different IP addresses.
Conversely, one IP address could be shared, at different times during the day, by many users.
How are Adviva determining a unique daily visitor - IP addresses, hostnames, cookies or something else ? If they are using IP addresses, their uniquse visitor stats could well be wrong.
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