First "major" no frills airline opens up programme

[Flightmapping]

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As it's only had a small announcement in the CJ forum, I thought I'd draw a little more attention to the fact that the first "major" no frills airline has opened up to affiliates.

For those of us who run travel websites, this is really good news, and hopefully the others will take note (even if Ryanair will probably never jump in).

For those who live in London, FlyBE have a major regional presence, operating out of hubs in Birmingham, Southampton, and (from April next year), Exeter. They are not quite a fully no-frills airline, as they can also be booked through travel agents, & do some codesharing / franchising, but their marketing approach is still very similar to airlines like Easyjet (FlyBE are actually the UKs 3rd biggest no frills airline).

I hope other "cheap" airlines will start to see that web advertising through affiliate sites will put bums on seats far more efficiently than their wasteful "catch all" press advertising. Michael & Stelios, if you are reading this, please take note - the websites on this forum can save YOU millions of pounds each year in advertising costs.

[getvisible]

I think its a case to look closely at the offering and try and take a view of how it may affect revenues from exisiting pages - I won't simply be adding cart-blanche.

The devil is in the detail :-)