Google Adwords On The Cheap?

[liquidlunch]

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There was a discussion on here which discussed Google Adwords in which many people suggested that should use keywords which cost as little as 5p-10p. I am not set up on AdWords but I wondering what the best technique is for doing this. At the moment I have added 30 long tail keywords and set the maximum to 15p. However is there a more effective way to do this?

(Thanks everyone)

[Tricky1]

Without knowing what you are advertising nobody can advise you on your maximum bid, eg. if it's loans then no chance, but if it's pink headphones with a relevent landing page, good quality score and a healthy CTR, then over time your CPC will be very low.

[liquidlunch]

The keywords are based on long tail keywords for a popularity similiar to pink headphones.

I thought that the price was affected by its position in the ranking of the ads with the high paid click at the top (page 1) and the lowest paid click at the bottom (page 3). If you are targetting keywords with little use of ads which receive very small searches each month then these are cheap because very few people are targetting them.

Is it far more complicated than that?

[aaclapham]

Sign up for one of the Google Adwords Training Courses - just Google it.

[Tricky1]

You are right, obviously you do pay more for position one on page one, than say position three...

If you have lots of long tail phrases that have very few or no clicks, they can drag down your overall CTR, which will lower the quality score for that phrase or keyword.

Your ads will then to be shown less and you'll start to pay more per click.

Using your pink headphones as an example, I'm sure there would be little competition, therefore you could concentrate on exact [keywords] and forget the long tails.

I'm no ppc expert, and there are members on here with far more experience..... so if I've quoted something that is wrong please advise so LL doesn't waste his cash and others can learn.

[Sabcom]

"I thought that the price was affected by its position in the ranking of the ads with the high paid click at the top (page 1) and the lowest paid click at the bottom (page 3)."

No its far more complicated than that, also if you set a price at 15p per click it doesn't actually mean you will pay that every click.

[Barry]

The person above you in PPC and bidding on the same keyword may not necessarily be paying more per click than you as Tricky said.

Its also not the case that even if you are top you will be paying your maximum click value.

Its a tricky business PPC these days, only experience will gain you the advantage of getting better results.

Ta

Baz

[KirstyM]

Just had a quick look at my Adwords account. I'm very proud to say my average CPC over the whole account is a whopping 6p!

This should tell you: -

1. I am definately Scottish.
2. I'm good at writing ads that'll get a decent CTR.
3. I'm good at adding long tails into adgroups to make sure the adgroup and campaign have a good overall CTR.
4. I've had an adwords account for aaaaaaggggeeess (cos age is a factor too with your ability to rank well and cheaply)
5. I regularly go through and weed out expensive non performers.
6. You can get cheap traffic and you can get lots of it

[jezaff]

There is no need to sign up for any course - Google have many good and free instructional resources. Just google them . It's obviously strongly in their interest to make it as clear as they can.

To keep the cost down you need to ensure you have a good quality score, this comes about by having ads that are responsive and relevant and by having a good landing page - google looks at things like time to load the page etc. All this is made very public by google, don't feel you need to pay for any "secret" information - get reading .

Big companies will automate their bidding (which is a good reason to avoid competitive stuff). For example you might feed a few suggestions into adwords and feed back into your system the terms that people are matching on. The system will track conversion and automatically select keywords that were profitable and feed them back in for exact matching with a max bid price based on the profitability.

[lauriebred]

1. I am definately Scottish.
2. I'm good at writing ads that'll get a decent CTR.
3. I'm good at adding long tails into adgroups to make sure the adgroup and campaign have a good overall CTR.
4. I've had an adwords account for aaaaaaggggeeess (cos age is a factor too with your ability to rank well and cheaply)
5. I regularly go through and weed out expensive non performers.
6. You can get cheap traffic and you can get lots of it

I love you! Please marry me. Now about your secret Adwords techniques ....

[AshtonGray]

You first need to take an estimate of your clicks, CPC and monthly budget. I believe your long tailed keywords would've less search volume, with lower CPC levels. Try you best to integrate Negative keywords with proper match types as well. This would help reduce cost and enable your campaigns to run for longer time period.

[KirstyM]

I love you! Please marry me. Now about your secret Adwords techniques ....

*sigh* another man who only wants me for my mind - when will this awful world change???

[JohnnyCash]

Just had a quick look at my Adwords account. I'm very proud to say my average CPC over the whole account is a whopping 6p!

This should tell you: -

2. I'm good at writing ads that'll get a decent CTR.
3. I'm good at adding long tails into adgroups to make sure the adgroup and campaign have a good overall CTR.
4. I've had an adwords account for aaaaaaggggeeess (cos age is a factor too with your ability to rank well and cheaply)
5. I regularly go through and weed out expensive non performers.

Sorry but 6p average bids doesn't tell me any of these. They might be true - I don't know. But your 6p cpc only tells me you are competing in non competitive niches, nothing else.

[Lunchbox]

Sorry but 6p average bids doesn't tell me any of these. They might be true - I don't know. But your 6p cpc only tells me you are competing in non competitive niches, nothing else.

Targetting non-competitive niches is not the ONLY way to get 6p cpc though is it?

Yeah, Kirsty might ONLY be targetting non-competitive keywords to get her 6p cpc but I doubt that and would imagine that she may also get such a good cpc for any of the reasons she posted.

Please don't mislead newbies into thinking that they're only going to get 6p cpc on long obscure keywords. That is not the case. Over time, 6p cpc is reasonable on many niches provided you have a good ad, good QS and stay out of the really ultra competitive niches.