Innovative Technology at Red Letter Days Levels the Playing Field

[Joshna]

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Hi Matt,

Your point is certainly a valid one, and this is exactly why we have developed the ability to run bespoke deals alongside hiding the voucher code entry box rather than just removing the box and not giving the customer a compelling reason to buy. For those affiliates who opt in to use this system and wish to hide the promotion code box from their users, we will always encourage them to use this in conjunction with a bespoke deal which will provide them with a unique point of difference to drive stronger conversion rather than disadvantaging their users in any way. All affiliates still have the option to display the voucher code box if they wish - this is simply giving them a choice in how they present special offers to their customers.

Thanks,
Joshna

[confuscius]

What are the implications of your system for any affiliate who currently uses your datafeeds? Please explain if or how an affiliate can automatically download a 'voucherified' feed?

[Joshna]

Hiya confuscius,

Thanks for your comment - you have raised a very good point which we have discussed with our internal development team. We have identified a solution to this, however, this will require further development of our functionality.

Thanks,
Joshna

[hatmatic]

Top work Joshna, Angela, Gerry et al (big shout out to your tech crew)

Timely too - despite all the good efforts of the IAB, AMC, NWA and the So Solid Crew voucher codes remain a big challenge and you've absolutely nailed this - well done!

You deserve huge credit for acknowledging the situation, and going silently about your work to create a solution.

You should be very proud, and then slightly miffed yet hugely delighted when other merchants follow suit.

Big up to you!