Conversion on ticket sales & ticket broker market

[pardo]

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We're sending quite some traffic from our directory site to some ticket brokers but - for their high prices - conversion rates are very, very low. Anyone to share some % to compare? (or do we have to change over to an other broker ...)

I also wonder how the ticket market is build. I think there's only some brokers with the tickets and that all other ticket brokers buy at these 'big guys' and only do pre-orders...

Is that assumption right?

[5starAffiliatePrograms]

How long are their cookies? One of my clients www.everyticket.com has had many affiliates that switched from other ticket programs and are seeing much higher sales just because ET's cookies are longer. Many ticket companies only have 1 day cookies, so if your customer does not buy that day you are out of the loop if they buy later.

Conversion rates in that industry are on the low side and yes most companies that sell tickets sell through a master reseller but it's not a company that a regular affiliate could partner with.
One of my affiliates that has a ticket site is making sales hand over fist with this one though and shes says our conversions are much better than any other ticket company she's worked with.