just typed "paidonresults" into google to try and login via the cache (having probs) and saw this article

http://www.pcworld.com/news/article/0,aid,113799,00.asp

But this line made me need to change my underwear as I was laughing so much!

"Paid search results have been the savior of online advertisers, but users are paying for it in terms of lost productivity when they're clicking onto sites that are not relevant [to their search]," English says.
what a plonker. All major cpc engines check the quality and RELEVANCE of ads before they go live AND why the hell would anyone bid on terms that aren't relevant?

Anyone else got any views on the complete lack of understanding of journalists when it comes to A) Internet Marketing in general and B) affiliate marketing in particular?