Myvouchercodes new 'Capture' technology email

[monkeyprojects]

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I agree 100% that the feature in itself is of value to the merchant, but how can a merchant realistically think its a good choice to lose an ongoing percentage of every sale recaptured, rather than pay a tiny amount up front?

I think it is because they have salesmen and expensive costs that need to be covered.

If we were using their sales methods we probably would need to do the same. As we aren't and we now know what our prices are, I'll provide a link to them. Still testing bits and pieces so don't go playing but the prices include:-

• tracking the customer and "grabbing" email address only.
• identifying all completed orders (to ensure we don't mail them).
• sending a single email to abandoned baskets

We will be rapidly improving analytics and adding support for different emails based on the location of the abandoned basket later on.

Prices are here: Price list

For comparison I believe VE's price for their equivalent to our bottom package is £350 (no wonder they need a CPA solution).

[DanWBC]

I really don't want to sound like a fanboy as there's more analysis taking place but this really does look like a proposition that will benefit merchants and affiliates and it's not often I get the opportunity to say that.

Considering all clarifications and decisions voiced, it also looks to me now as something beneficial for all parties involved.

Now we can only hope that the words meet the deeds.

Thanks Mark, for all useful posts as a result of your involvement.
You've halfly restored my faith in humanity ;-) (2nd half concerns affiliates operating in violation of IAB guidelines with perfect impunity)

[8601cam]

Now we can only hope that the words meet the deeds.

With that we are 100% aligned.

You've halfly restored my faith in humanity ;-) (2nd half concerns affiliates operating in violation of IAB guidelines with perfect impunity)

OK, no rest for the wicked as they say

Without wishing to send this thread off track as this is another separate issue but don't be so sure about 'perfect impunity'. I know of several conversation across all networks involving affiliate transgressions and the swift and unyielding penalties agreed by those involved to bring 'offenders' into line. Yes these include big players and yes this is a work in progress. As I've said before making a fast buck to the detriment of the industry is route 1 to loss of credibility and faith to merchants and affiliates and this is something shared by all the established networks and the work of the IAB Affiliate Marketing Council.

Of course, there will always be transgressions and unfortunately this is the only visible part of network policing but in the background a lot of time and effort is being applied to resolving it and no favouritism is being applied at any level.

We'll keep doing our best and compliant affiliates will keep saying we should be doing better, but that's what's required to drive this channel forward. When you break it down, progress looks like a series of little mistakes, one after the other until you get to where you want to be.

Kind regards

Mark

[dougs]

This none event has now gone on for 17 pages...

the networks wont overwrite aff cookies
affiliates will get increased sales because of retargetting

Lets move on

Doug

[8601cam]

This none event has now gone on for 17 pages...

the networks wont overwrite aff cookies
affiliates will get increased sales because of retargetting

Lets move on

Doug

Oi spoilsport, I was just starting to enjoy myself

[john-pp]

By the way... if anyone is interested our version of the capture technology has now been converted for demo purposes. Feel free to pm me for the guest log in details so you can try it out.

More info here:
Re-targeting Capture Technology

[PhiltheBear]

This none event has now gone on for 17 pages...

the networks wont overwrite aff cookies
affiliates will get increased sales because of retargetting

Lets move on

Doug

If only I had such faith.

There's a basic, and in my view serious, conflict here. (I write as someone who has both merchant and affiliate sites).
As a merchant - I'm happy to pay affiliates for driving traffic to me. But I know that a fair number of customers don't complete a purchase. I could put in place, with very little effort or coding, a system that would email them asking them to complete. I'd be mindful that if they did so the original affiliate cookie would still be active and that affiliate would get the commission.

OTOH if I were to implement a third party solution of the type being discussed I'd have some serious doubts.
Firstly, I'd be giving that third party an email address of someone interested in my products. There is nothing that will ensure they don't clandestinely use that email for their own purposes.
Secondly, if the email is sent with a clickthrough link, it's possible that it will overwrite the original affiliate cookie or that the buyer will be tempted to restart his purchase and use the emailer's link.
Thirdly, there's nothing to stop the emailer sending his link randomly, or every 5 emails, or something similar.

There are many other ways that this could be misused.

As an affiliate, I've got some comparison sites. I know that some people use my sites to selct a 'best buy' and then go to a voucher or cashback site to make a purchase. Those sites get the commission. I don't. I see this idea being used exactly the same way. And it's fine for networks to say they can stop it - but I wouldn't bet on it. The distinct impression I got from the posts from Affiliate Future earlier in this thread was that they couldn't wait.

This idea seems to have sprung from someone who has been known for more dodgy practices than the rest of the industry put together. Does any network/merchant think I'm going to be happy with a solution from him on sites I'm promoting? Because I'm not.

[DanWBC]

Mark Pearson is certainly a person to keep away from doing a business with. A secret offender is his title.

Myvouchercodes.co.uk is currently violating all merchant's PPC policies, especially from those merchants who contacted affiliates recently and requested negative matches.

I spoke to many programme managers and they are all struggling to make Myvouchercodes compliant in that space.

Once they sent him final warnings, these PPC ads disappear for a week or so and then everything returns back.

Nothing changes, his website was always a parasite and it is continuing parasiting.

Obviously the guy can not operate without an urge of breaking rules somewhere to take an advtange over others.

[ian]

I spoke to many programme managers and they are all struggling to make Myvouchercodes compliant in that space.

I'm sure they know where the "reject" button is, just takes some balls to press it.

[KimCullum]

While I'm pleased that Mark from AW has taken steps to resolve some concerns raised through this thread, there is still a lot not confirmed about how it will work from here on, and I'm still a bit disappointed that the networks didn't see how the inconsistent adoption of this idea (ie, whether to de-dupe or not and when) about it could cause some anxiety and that these things should/could have all been discussed and agreed upon before it all went ahead?

I wonder if to avoid this happening again, if it would be useful if we could see a sort of Merchants 'recommendations for use' / 'best practice adoption' guide about this so that if any merchants are interested in adopting it, they can at least refer to something which gives consistent, agreed upon advice on the matter? This could then be presented to the merchant alongside any affiliate who is able to offer this service to the merchant so the merchant can easily find out more about it.

I think there should/could also be one provided to any affiliates wanting to offer the service themselves, so that any privacy/data issues are properly investigated and complied with before this activity is embarked upon? So that neither the affiliate, network or merchant enters this assuming another party has got this aspect signed off on their behalf.

Only, given I received the email from MVC out of the blue, any merchant could easily have said yes to the original concept at face value without exploring any of the issues we've discussed and adopted the original idea and found themselves in rather hot water - either by upsetting their affiliate base, or with email regulations etc.

Likewise, given the heated debates that have come from this, and the recent Criteo/Mythingsmedia work, could I suggest that before other new avenues are explored through the networks, that they are debated and a recommended method agreed upon before it comes into being somehow? Only I've now been sent another proposal which I don't know how best to respond to as while I can see it could have scope to add value, it has also given me some concerns which I'd like to get resolved before I can make a decision either way. (Waiting for my network account manager to get back to me on as my starting point for now)

Only I love that exciting innovations are continuing to be presented, but I really think the community needs to be utilised as from this discussion alone, I've had my own viewpoint pulled about in various directions in response to what people have said that made me see things in a new light. I feel the networks could be using their unique position of knowing what both merchants and affiliates want to help ensure the developments bring the best out to all parties and that some sort of advice on how to best adopt the new ideas could help build up trust between all parties too.

Could be a longshot...but thought I'd ask anyway!