ROI Tracking Software - Advice Please

[ben01]

Speaking from a merchants perspective, can anybody recommend a decent ROI analysis tool.

It would be good to be able to analyse PPC campaigns etc in as detailed format as possible.

Any help would be greatly appreciated.

Thanks,

Ben

[Luke]

Yes Ben.

You join AffiliateFuture as a merchant and you can use the tracking to track all your ppc, most of the merchants do it there.

Maybe some other networks do offer this too - but I know for a fact you can do this on AF, you can also track offline advertising, ask Pete or Jules for more info.

[Supercod]

Paid On Results has software that can track this, it's meant for Affiliates but merchants can use it also. It's called Advanced Links, what it can do that as far as I am aware no one else offers is it can track each and every keywords and show you what sales came from what keywords exactly. Additionally you can put down an approximate amount of spend per keyword (or the exact if you know it) and track how much return for your investment you have been getting per word. It's pretty handy for flagging up donkeys to stop affiliates wasting money but equally it’s also shows what words you should invest more money in.

Advanced Links are not to be confused with sticking the word in to a tracking ID in a normal link as you can track PPC spend that way on all networks, however it's not as detailed and you can just click a button and pin point the exact word that's making the money, instead you need to do a bit of digging.

[mark.romanelli]

Ben,

Take a look at Keywordmax. This tracks the ROI on all PPC advertising and has the option to automatically manage your bids in most major PPC engines.

[Edward]

Hi,

You can try mine it works for me.

HyperlinkTracker

Ed