What management information do you use ?

[Green2K]

I'd be interested in what stats other folk here monitor to manage their sites. From reading the posts, some seem quite methodical about this; I've read a few things from 999gi about this kind of analysis for example.

I track the following on a daily basis (excel linked into sql databases):

* total visits
* total click-throughs
* traffic by site
* click-throughs by site
* click-through ratio by site
* total numbers by search engine (google, yahoo etc)

In addition, I track individual links to see which perform best and also try to track earnings-per-click on a link basis. That depends to some extent on the tracking available at the merchant or network and whether they offer detailed stats.

I then set various targets for myself based on

* traffic
* click through ratio
* earnings per click

Visibility on a site-by-site basis has helped me get real insights into different sources and types of traffic (e.g. through the Google updates) that would otherwise be lost in the melee.

Would be interested how others do it

Green2K

[aotagain]

Depends how much you want to spend, but we've just started using Deepmetrix VISpro. It tracks directly from the visitors browser, rather than through logs. Lots of detail, customised reports etc. etc. Actually does tell you whether 100 visits = 100 vistiors or 2 visitors 50x. Not sure about link tracking, but they will set up customised marketing measurement.

[smn2]

Hi Green2K,

Impressive amount of tracking you do.

Sounds like *we* should be asking you about this,
and not the other way around.

Maybe you'd like to 'sell' your spreadsheet/Database
solution for slackers like me. (I'm always ready to
implement a software solution, rather than try
and do it myself!!)

Anyway, I use RevTrends which does some of what you track

Steve