As consumers shop or search for content online, Zango automatically brings them to Web pages it has matched a search query to. The program uses the same search term and the same search engine in generating the result, but immediately brings the user to the most targeted content page, rather than a list of search results. Often, the application will bring users to Web sites that either do not appear in traditional listings, or appear but do not deliver users to the most targeted page on an advertiser's site.
Bookmarks