Marketing budget

[fcmedia]

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Hi all

We have a few affiliate sites which tick over but we are looking to give them a real go with increased expenditure. Currently they are run as part of our overall company but we are planning on allocating £5k-£6k on ppc and £2k on seo per month.
Obviously each site is different, but broadly speaking what return on Ppc are you getting per month? Ie for £5k what level of commission should we roughly expect?

Thanks in advance

[lauriebred]

If you jump straight in to PPC with a large budget but no experience you'll throw a lot of money away. It's like every other science, not as simple as it looks.

[D4N]

If you jump straight in to PPC with a large budget but no experience you'll throw a lot of money away. It's like every other science, not as simple as it looks.

I'd second this, when I've looked into PPC and the results people get, its seems a lot of people do a lot of trial and error before they get it right, so I'd be prepared to make a loss before seeing differences.

[fcmedia]

Hi
Thanks folks - I have a lot of PPC experience having run a very successful travel company (and still do) but need to expand our affiliate sites perfortmance. Our main business generates around £15k profit for around £2k ppc so am trying to obtain approx affiliate figures. Our Seo cost per month at present is £500

[fcmedia]

Thanks for the replies

We actually also run another business which utlises PPC so we have around 10 years experience of this. Presently we spend around £1500 per month on PPC but can generate up to £10k of profit so I am trying to ascertain what we can expect from our aff sites. They currently do reasonable on SEO but needs a little work.
We are by no means newcomers to PPC!

[aotagain]

If you need to ask that question, then you shouldn't go near PPC, unless you're looking to lose some profits for tax purposes.