I worked with them for about 2/3 months, and have recently removed the popup.
While, in all fairness, I only ever submitted 2 adverts to HSW so I may well have been able to improve clickthru rates with the ones I ran I never achieved higher than 0.14%.
Granted, they only display popups to uk visitors, and not to those who've seen the popup recently but ignored it - but whilst I recieved around 1500uv a day every day of that period their statistics reported that in total the popup had been spawned 8,000 times, which seemed awfully low.
Even so, having displayed the popup 8,000 times and in turn having my adverts displayed 32,351 times i only got.. 32 visitors.
It's a pity, it's a good idea, and I was initially stoked at the idea of having my little charity site appear alongside big names, but unfortunately it never delivered. In the end I just felt I was advertising their affiliate and PPC links for them with no real benefit to myself.
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