LLoyds Credit Cards

[Frostie]

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I received an email from DGM the other day informing me that the Lloyds Advance and Lloyds Platinum credit cards were being suspend (only weeks after they were introduced!).

Anyone else know why this is, or even more importantly, which other network is / going to be promoting them?

[rich2nd]

Hi Frostie,

The decision to close the Lloyds Platinum and Advance card programs was a decision set by the agency for Lloyds. Fairly aggressive targets were set for these programs which were not met. Budgets are set based on performance and Lloyds were not able to secure additional budget for the next quarter.

The programs will be taken off all networks

This is disappointing for all of us and we would like to thank you for your efforts working on Lloyds Platinum and Advance.

Kind regards