PPC is what you do when you have some money. you Pay Per Click
Then you hope they convert into sales leads etc for a profit.
Adsense is what you put on your site and displays google adwords. So the people doing PPC ads can show on your site. Someone clicks and you get a % of what the PPC person is paying google per click.
For loans etc this propbably wouldnt be a bad price. Cheaper items mean the PPC people have a lower max price per click, so your share goes down.
But problem is if your going to do loans etc and run adsesne, you still need the traffic to pass on this way. And like you said, very competative.
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