I am speaking at a Retail Week Presentation next week on the general topic of Affiliate Marketing and whilst I have my own thoughts on how we (the merchant) should address the topic this is obviously very one sided and I would be really interested (and appreciate) comments back from affiliates, either working with Dabs already or not on what you consider Retailers should be looking for from an affiliate network.

General topics would be:

How to choose your network

How to choose your affiliates

Any pitfals that you feel merchants fall into time and again

Any general topics that you feel that us the merchants could improve in making a better partner?

Really would appreciate all your comments both positive and constructively negative and please let me know if you would rather I didn't quote you directly (presuming you say who you are representing or not)

Thanks
Jonathan Wall
Marketing Director
dabs.com plc