Xmas - when does it really start??

**Michael_Anthony** · 21-10-04

If we listen to all the networks, or look in the shops, it would appear that Xmas starts in late September.

Having had huge successes with online sales last year which I started mid-December, I decided to start my Xmas stuff at the beggining of October and it's been a total flop.

For those of you that sell Xmas specific stuff, or have Xmas specific programs, when do actual SALES start to happen for you??

**D-Mac** · 21-10-04

For us, for the last 3 years running it has been the middle of November. Despite being a Chemist, we sell a LOT of perfumes and electrical gadgets like shavers, hair stylers, massagers, electric toothbrushes etc.

Intertestingly our conversion rates improve by about 50% over the Christmas period. I suspect this may be true of many other merchants too. Possibly much higher in the gift/gadget sector, as all their products are potential Xmas presents.

**pistol101** · 21-10-04

When the clocks change the sales will go through the roof. You also get another massive spike towards the end of the first of December. Work with the merchants who can deliver at the very end as there is big demand for those guys.