How about sticking it all down on paper and work out exactly which parts you can't do then look to farm them out in small chunks so that no one has enough info to nick the idea.
Failing that how about looking for a trustworthy partner who would work with you for a share of the profits?
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) . Obviously I don't want to willy nilly just tell everyone as then anyone could then just go off and build the site for themselves (actually, when they hear the idea they probably won't
), so that rules out the likes of elance and rentacoder I thought. Ultimately I would have to say to someone to explain it but who 
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