When I used to have a pop up stopper installed I never used to turn it off to accept a page pop up unless it was vital i.e. not for ads, because once upon a time every time you visited a website there was an annoying pop up.
Therefore I'd type the URL in if it was on the banner. Or if it was something I might like, jot down the URL and go there later. Even though I'm on a PC I still use a pen paper although you get used to not doing that after a few years and use notepad or favourites.
Now this only happens when the URL is on the banner and it's either a javascript placed ad, flash or the website has outgoing ads as a new window intentionally. URLs on banners are a bit like phone numbers on landing pages, affiliates sometimes steer clear of them, I know I do unless the offer or website is too good not to promote.
An affiliate wants the click through and the cookie set not to just give brand awareness and possibly lose a lead/sale that way. You could try something and see if your network is correct, simply upload some banners without URLs on and see which ads the affiliates opt for.
It could be any number of factors, a better site in the same category - Given the chance to promote one merchant or another I'd go with the one that gives me the most opportunity to earn money yet retain my visitors.
Incidentally, I don't use a pop up stopper anymore since I started getting more involved in this game and on this new PC because it's helpful seeing what others are promoting plus there aren't that many pop ups about anymore thankfully. (Compared to what it used to be like)
Also to ensure that click through on an ad, I don't allow ads to open in new windows very often. The day flash and javascript or some other method is found of delivering rich media that enables click throughs without pop ups, the better.
Upload some creative without the URLs on, or you're best bet would be to ask people who are in your market and ask them why your program isn't converting as well as it should, I'd help but I don't deal with loans, insurance etc that much at all.
You can still have your website name or product on the banner, after all a user wants to know where he's going and what he's going to be looking at, plus apart from people jotting down and remembering a URL on a banner, people also remember website names when needing things in the future and input that in the search engines.
So a presumed 'unreasonale' response to .co.uk can still pay off if you drop it as you don't lose either way but could gain affiliates. By the time I've written this somebody has probably already said it haha.
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