Crazy Frog now on BBC website

[drivetowin]

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Crazy Frog has now got a mention on the BBC website:

http://news.bbc.co.uk/1/hi/magazine/4210407.stm

[lowndsy]

From Jakob Nielsens site:

This was a questionnaire on ads - the top ten results where users answered "Very Negatively" or "Negatively".

Pops-up in front of your window 95%
Loads slowly 94%
Tries to trick you into clicking on it 94%
Does not have a "Close" button 93%
Covers what you are trying to see 93%
Doesn't say what it is for 92%
Moves content around 92%
Occupies most of the page 90%
Blinks on and off 87%
Floats across the screen 79%
Automatically plays sound 79%

further...
"People often have strong negative visceral reactions to ads that commit the sins listed in the table. One user, referring to an ad that automatically started playing audio, wrote: 'IF ANYTHING COULD BE WORSE THAN POP-UPS, THIS IS IT. I HATE THIS AD. HATE HATE HATE.' "

So if 79% of users hate ads like it, how does the frog get so popular and why does the frog creative perform so well?
When I have to make some creatives I'm going to have a big moving, flashing popup with annoying music and no close button. That'll make me a millionaire!

Seriously though, the full article is pretty good - I don't always like jakob nielsen because he's too boring and safe but this is quite useful.

[Lee_Owen]

The creator says he's not going to get rich on the idea (comfortable no doubt) , but neither am I from Jamster nicking devil frog from me At least the BBC will keep the sales coming in for them.

[Brad123]

I heard a monophonic crazy frog tone today, how poor was that lol.