It's an impressive site. Clean, polished and professional-looking. There are a few "buts" coming, though
But it's incredibly "busy", and the colour scheme is a bit harsh on the eye. By busy, I mean that there are dozens of things clamouring for attention, but all at exactly the same volume. So I imagine many users think "what the heck should I do now?" and hit the back button, since generally people aren't willing to study a site before using it.
I think you should make the purpose of the site more clear and more prominent, i.e. emphasize what you have in the "welcome" message. Hyperlink "activities", "experiences" and "gifts" to the appropriate sections. Consider getting rid of the right-most column on the home page, as well as the "Fun Stuff" links (you could move those links into a specific section of its own)
There is a really great book that I refer to again and again. It's called "Don't Make Me Think", by Steve Krug. It's a really clear analysis of what should go into making a design "usable".
You should also think about changing the colours you're using. Don't use the same colour for linked and unlinked elements, and perhaps go back to the browser default (underlined blue) colour scheme for links. The more guesswork you can eliminate, the happier your visitors will be.
Hope this helps.
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About LinkBacks
Hi, my names Andrew and I'm a thirty something, part-time (and very amature) website builder doing his best to create something out of an idea that came about several years ago. I then missed the boat as the dot-com bubble burst. As a result, I have taught myself some basic html and launched 'bigkid', a lifestyle and leisure site. For those of you who are curious enough to want to visit the site you can find the link on my profile page (as I understand from the forum rules that I am not permitted to add my URL on any of the forums).
or indifferent
, just tell me what you think. Having seen what you guys are capable of I'll respect what you have to say. And as this is the first of what could be many messages from me, I would hope to put your feedback to good effect. Anyway, that's enough from me for now, I'm off to make a nice cup of tea!
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