View Poll Results: EPC

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  • Earnings/Clicks

    10 58.82%
  • (Earnings/Clicks)*100

    6 35.29%
  • Doesn't matter

    1 5.88%
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Thread: Quick EPC question?

  1. #1
    Paul Wright's Avatar
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    I've always reported what I consider to be the true EPC...

    Earnings/click = EPC

    This obviously is a lot lower than the CJ and POR method of reporting which is to represent this figure as a multiple of 100.

    (earnings/clicks)*100 = EPC

    Anyway...

    Recently I’ve taken on a whole batch of additional reporting which uses the second method. Simple question is which method would you choose so that all reports conform to at least one standard.

    I don’t think it really matters, but I thought I’d throw it out there just out of interest and see if there was a general sway to a particular method.

    Cheers
    Paul.
    Last edited by Vivid Paul; 01-03-05 at 12:08 PM.
    Agency Services Director | e: paul.wright@tradedoubler.com | t: 0207 798 5825


  2. #2
    Chris Clarkson's Avatar
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  3. #3
    Paul Wright's Avatar
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    Originally posted by Calibration4U
    http://www.a4uforum.co.uk/showthread...threadid=16215

    Sorry!

    Chris C
    Lol, it should be me who should be appologising for my completely lame searching skills.

    Thread closed i guess

    Cheers
    Paul.
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  4. #4
    Supercod's Avatar
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    Buy.at, AW and TD also use the per 100 clicks on reports.. so pretty wide spread.
    Clarke - On Twitter @ClarkeDuncan

    Check out my Blog at www.affiliatemarketingblog.co.uk

  5. #5
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    Thanks for the link Calibration, I just nudged Earnings per 100 Clicks into the lead Only because I cut my teeth on CJ in the beginning... Old habits and all that!

  6. #6
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    Earnings per 100 Clicks 16 - 48.48%
    Earnings per Click 16 - 48.48%
    Earnings per Customer 1 - 3.03%


    Ok own up, who thought it was "earnings per customer" ?

    It shoudl be earnings per click as that's what EPC stands for. If it's going to be multiplied by 100 we need a new acronym.
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  7. #7
    D-Mac's Avatar
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    It shoudl be earnings per click as that's what EPC stands for. If it's going to be multiplied by 100 we need a new acronym.
    People using EPC to mean Earnings Per Hundred Clicks are using C as the Roman Numeral.

    Still confusing though. It's a bit like the old 'hits' scam of counting gifs and the like.
    David Macfarlane
    Cost effective web development. Codewise

  8. #8
    aka Antony

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    I voted for per click because thats what makes sense even though its not the standard

    As has been said in other threads there should be EPHC for per 100 clicks

  9. #9
    D-Mac's Avatar
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    just read the other thread:

    I didn't know the Romans were into Affiliate Marketing..
    very amusing
    David Macfarlane
    Cost effective web development. Codewise



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