Impression Sales v Affiliate Programmes

[benc]

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Hi

Apologies if this if deemed off topic..

I have recently seen some pretty good page impressions via a site of mine. The affiliate banners have returned little... i.e very low CTR - leading to very low sales - I know there are many reasons for this, such as quality of traffic and the recognised low CTR. But the targetting was pretty good.

However, someboby recently suggested I talk to a banner sales house who would sell some of or all of the inventory. I have seen costs from £2 to £5 CPM.

Does anybody have any experience of banner sales? Directly or via a sales house?

Any good info sites or houses?


Thanks in advance

Ben

[lukey]

Ben,

These days it will depend as much on the volume as the quality of traffic - mainly because you need to get the sales house staff interested in your product. What kind of traffic does your site receive?

Luke

Netbasic Limited
www.netbasic.co.uk