MSN CPC Screenshots

[lukey]

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These seem to be the first pictures of the new MSN CPC centre...

http://www.searchenginelowdown.com/2...-adcenter.html

Luke

Netbasic Limited
www.netbasic.co.uk

[Paul Wright]

Looks pretty slick.

Although, i figure i'm just about to put my foot in it here... where are they getting their keyword demographics from? I presume it's from data they collect themsleves rather than from your own campaign data. You're not telling me they've worked out how to determine the age of the person clicking, lol. Now that would be impressive

Seriously though, any ideas where they'll be getting this data from in order to improve ad targeting?

[stevenm]

Exactly my thinking Paul! Now that would be taking the whole "Microsoft being sinister and knowing everything about us" conspiracy theory to a whole new level!

Best wishes.

Steven
--
Virtual Cards UK
http;//www.virtualcards.co.uk

[Rich]

It's from the data users provide when signing up for things like hotmail or msn spaces. I guess they take that and then say user A acts like user B, who we know is male, so we will assume they are male aswell.

I can see a few not liking the thought of them having that data but it could mean users end up in in getting more relevant adverts.

There is a presentation that features more details on it here (It starts talking about adcenter at 33:42, though it is quite interesting from 23:15).

I wanna play!!!