Jamster TD and Zanox - is it me?

[grobinso]

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Hi all, well last week was a pretty poor week for me with JAMSTER sales. Im only into it in a small way (as far as PPC advertising goes) yet i find i suddenly go from average of 4% C/R jump to 10% for a day and then last week zero for a day or two

Ok , i have been playing around with the site quite a bit and maybe i messed up with the code but yesterday and today have seen no sales. Is it just lucky ol me or is anyone else finding the same (especially this weekend).

As i say, i have been playing round with the site, trying new layouts etc so im not knocking Jamster TD or Zanox but i do have problems reconciling their Views/Clicks with my web stats.

For example, on Zanox, how do i get more clicks than views? maybe i dont understand it all correctly but last Monday saw just 11 views but 124 clicks!

I thought the views was the number of times my admedia had been pulled off the Zanox server and the clicks was the number of click thru from one of these admedia.

Anyone got any ideas whats wrong or where im going wrong?. Im getting ready to throw in the towel

Graham

[drivetowin]

I had Jamster sales through TD yesterday.

The thing is if you are only getting around 100 clicks a day then your conversion rate could well go up and down like a yo yo - its simply not enough clicks to base anything on

If I was you I'd be much more tempted to look at the figures month on month rather than day by day - a conv rate over 3000 clicks compared with a conv rate over 3000 clicks gives you a much clearer picture than over 100 clicks or so.

[EyeOfTheTiger]

Afternoon,

Sunny day, been drinking in the sun excuse my post if I ramble but hopefully it will make sense.

I tend to disagree with you on this one keith. Regardless i feel of the number of clicks you send you need to compare the two on a level playing field. That's why I believe that conversion rates are set in percentages. I.e it's a percentage of the clicks you send.

As an example for me to bother promoting Jamster on PPC, I'd run a test campaing on google for 100 clicks at 10p per click it wouldn't matter over what time these clicks take to accumulate it could be 1 hour or 1 week the fact I have purchased 100 clicks or set up what as a former accountant I'd call it a purchase order. I have ordered 100 clicks from google and ignoring VAT i know it's going to cost me £10.00 (100 x10p) for those that aren't good with figures and numbers (which in this case why are you in this game?).

Anyway I digress - back to the thread. After I spent my ad budget of £10.00 I've got an idea of the kind of conversion rate to expect. At £2.75 per sale I'd be looking for say 10% from 100 clicks resulting in 10 sales and returning me £27.50 (Equivalent EPC (Earnings Per Click) of 27.5p for a £10 / 10p "gamble" - (I used to put that in a fruit machine without thinking about it). That return is pretty good in my book almost 200% profit. Even on a 5% conversion rate if you halve that I'd get £13.75, (13.75 EPC) which obviously isn't as good as the above but nonetheless is still a profit.

Depending on what profit margin you decide to work to indicates whether or not you and only you decide to continue with the google ppc ad campaing for jamster or run with it for another 100 clicks which in reality you have to do, in order to compare lik for like. I think that what the RPI (Retail Price Index) indicates.

The sign of a good affiliate is one who updates sites, checks stats and reacts accordingly. I sometimes feel more reactive than proactive. The industry dictates the movement I just react accordingly. Pulling or pushing campaigns and reacting to my stats.

I hope that makes sense - maybe an introduction to newbies on conversion rates and what they indicate.

If however, I was to run a test campaing and set myself a 3,000 click tester I'd be investing £300 in promoting a new merchant I know nothing about conversion wise which is why I stick to 100 clicks to start so I only "risk" £10 and not £300, important consideration if you are a small business, then another, then another. Comparing it as I go. I also look for reasons as to why the conversion rates fluctuate. Key indicators on Jamster as an example would be

1. Was I promoting the frog when it was launched and everyone wanted it? Potential higher conversion rate.

2. Have I accidently put the link on my site wrong (oops drop in conversion rate) due to my stupidity (always check your links kids before publishing) it will cost you money otherwise.

3. Does the creative I use if other than a standard text link entice customers to "clickthru" ?

These and many more factors should be taken into account when comparing conversion rates and ther discrepancies between week's or months comparative results.

In view of you asking how can you receive more clicks than impressions I feel as though this one is easy to answer, someone correct me if I'm wrong.

I used to do a lot of business with cj.com a while back and I seem to remember them asking you to put a 1x1 image pixel included with the generated text link. This 1x1 pixel indicates a bloody small banner which when loaded on your web page puts a call to the cj server and lets cj know that you have displayed one of their banners on your website (1 impression). When a consumer clicks the link cj registers 1 click and if you are well lucky you may register a sale (a 100% conversion rate), or no sale (a 0% rate), thats why I always do 100 click test campaigns. It gives me an idea of what works and what doesn't. Some days I'll lose £10, other days I might make £27.50 but overall so long as I am making a profit all is well.

Where you have more clicks than impressions indicates to me that you have not included the 1x1 pixel to track impressions, but the text link still works thus you register a click and no impression. Hence you're "problem" or concern.

Well that's my 2p worth. I hope some of this made sense to you readers out there in internet land, it has to me as I have read the post back to myself, but then like I said at the start I've been drinking all afternoon and feel quite pi**ed so what do I know? Make up your own minds.

Ta ta for now, Toodlepip and Tally ho, it's off to the pub we go, hidi ho hidi ho hidi ho.

Tiger {leaves the house skipping and off to the pub again]

[drivetowin]

Hi Tiger

That all makes sense - I agree with you on the idea of running a 100 click test campaign - no way I'd suggest letting something run for 3000 clicks just to see if it converts.

My point was that if you have lets say the following number of sales each day for two weeks (based on 100 clicks per day)

Day 1 10
Day 2 2
Day 3 9
Day 4 3
Day 5 8
Day 6 0
Day 7 5
Day 8 12
Day 9 1
Day 10 2
Day 11 8
Day 12 0
Day 13 10
Day 14 6

Then if you compare day on day the conv rate varies considerably but if you compare days 1-7 (37) against days 8-14 (39) the variance is much less.

So hopefully what we are both saying makes sense, just that we are saying different things........

Having come out with that I think its time for me to hit the pub too!

[EyeOfTheTiger]

Hi Keith,

Yeah I guess thats what I was trying to get at as well only you did it in 176 words and I did it in 1046 words, but equally if we're both right and on the same wavelength and we can convert the others to our way of thinking, then we've still got a conversion rate of 100% each, so we are identical whether you deliver your speech in 176 words or 1046 words. Mind you all my mates tell me that I do have a considerable tendency to ramble when pis*ed. Whereas you, like to keep it short and sweet, which when it comes to ladies that's the excuse I use. It's not how big it is but more about what you can do with it. OO ER

Adios Amigo,

Tiger del San Miguel

[T.J.]

After reading this thread I have just done an overview report at
tradedoubler.

I'm not really working on the ringtones and just have a few pages
up as a spin off from other pages.
These are my figures for the last 5 to 6 weeks

55,310 impressions
11,664 Clicks
5,254 Unique Visitors
9.50% Click through rate
245 Sales
4.66% Conversion rate

What is alarming is the fact the conversion rate appears to be
based on unique visitors rather than Clicks.

If I was doing this solely on PPC and based on your example of 10p a click, a 4.66% conversion rate and £2.75 commission
this would pay £128 per hundred clicks, a profit of £28.

Howether if I was doing this on PPC click only and having to pay
10p for all of the 11,664 clicks the conversion rate would only be
2.1% which would pay £57 per hundred clicks, a loss of £43

Why are trade doubler basing conersion rates on Unique Visitors
rather than actual clicks? this could end up costing PPC affiliates
money if they just take the conversion rate for granted.
Please someone correct me if my assumption is wrong.