1/5/05

Today is a real turning point for Otto UK whose brands include Kaleidoscope.co.uk, Freemans.com, Grattan.co.uk, montage.co.uk & LookAgain.co.uk.

Today we see the launch of three affiliate programs namely Kaleidoscope, Freemans & Grattan. The e-commerce team, Chris Poad, John Veichmanis and Aarti Patel and many others have real understanding about affiliate marketing which is seldom found with some of the big corporate giants. Their commitment to their affiliate programs gives us all real hope that affiliate marketing has turned the corner and is recognised as a powerful revenue generating machine. That it is not an add on, after thought or quick fix.

The programs were designed to be lucrative to not only the affiliates but to the brands as well. We designed the programs to be unique and innovative and affiliate friendly. We could not have done this without the assistance of two of the most influential networks in the UK, PaidOnResults.com and CJ.com, whose staff have been flexible, patient and all round super stars. We could not have launched our programs with out the OttoUK Groups, technical team.

The affiliate programs will yield profits for all concerned and the message is, if you want to do well, you have to be in this for the long haul and not for a quick buck!

In the world of corporate red tape, Otto UK is proof that corporate does not have to mean slow or is reactive rather then proactive or restrictive. Ecommerce is alive and well and will thrive at Otto whilst the likes of Aarti, John and Chris are in charge.

Thanks to everyone involved, past...present & future