White Labels?

[fieldandtrek]

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Hi all,

How popular are white labels with Affiliates?

Our developers have been working on a system which will allow us to set up an unlimited number of affiliates. Basically, a domain name would need to be purchased (not sure if this will be by the affiliate or ourserlves yet), and then if a user comes into the site on that domain name, it will be a copy of our site, but with a customised stylesheet & logo to allow it to be branded under a different name.

Reporting is all built in, and commision would be at about 10%

Would this interest anyone? I've got to fit in the initial intergration cost into the budget and am wary of doing this until I know how popular it may or may not be.

Please discuss...

[stevenm]

I personally like White Labels. it means less work for me! There are issues though like google penalising them for having duplicate content. If there was a way to make product descriptions editable or something, I dunno.

It also makes ppc easier as you can just link straight to the page you want rather than adding tediously long and sometimes difficult to find links from a merchant product spreadsheet. Overall a good idea IMO.

[fieldandtrek]

I personally like White Labels. it means less work for me! There are issues though like google penalising them for having duplicate content. If there was a way to make product descriptions editable or something, I dunno.

It also makes ppc easier as you can just link straight to the page you want rather than adding tediously long and sometimes difficult to find links from a merchant product spreadsheet. Overall a good idea IMO.

Thanks for the reply Steve.

Do you generally find that the Merchant approaches the affilite directly for this, or is it something the network arranges? Do affiliates ever pay a setup cost (of something like £200) to become a white label, or is it generally a rule of thumb that there are no costs attributed to it?

Thanks
James

[stevenm]

Hi james

Sometimes the merchant just has a link on their "become an affiliate" page on their site, offering the choice of signing up via the network or via the whitelabel. I'm sure on some schemes setup fees are charged but i think the ones that will get the most affiliates will be those that dont charge a setup fee. i know i wouldn't pay £200 to join a white label scheme but then i'm notoriously tight with my money, LOL

Oh and having a whitelabel setup allows you to give an incentivised second tier. For example if someone signs up via the "join our affiliate scheme" on a whitelabel site you give the "referring" affiliate a percentage of anything the new affiliate makes. Typically 5% I think.

Steven

[getvisible]

yep, I'm well up for that.

[fieldandtrek]

Thanks again - i'll keep you all informed!

[Barry]

Hi ya field and trek

I'd also be well up for inclusion in any white label setup, especially one that sounds so extensive.

I have not typically payed for a white label site yet, but I would however be prepared to pay a small fee, if the exact plan and mechanisms of the whitelabel were known to me first (i like to know what i'm buying into)

I think in the least you should expect the affiliate to purchase the domain name - it shows the affiliate is as committed to making it work as you are.

Ta

[stevenm]

I agree about the domain name Barry. Wouldn't have any probs with that at all.

Steven

[kili]

I'd sort your datafeed out first so that those of us who want a unique site can massge the feeds for uniqness. Its a bloody mess at the moment get that right first!

Kili

[fieldandtrek]

I'd sort your datafeed out first so that those of us who want a unique site can massge the feeds for uniqness. Its a bloody mess at the moment get that right first!

Kili

Did you get the email from TD? You should of had one that asked for more details on your problems with the feed so they can sort it out. If you have replied, then i'll chase them up tomorrow and see what the outcome is; trust me, I want it sorted as much as you - at the same time, however, the datafeed should be going live early next week on buy.at where you may have better results.

In regards to the White Label site, thank you all for your comments. I have decided to ask the developers to intergrate this; it should only take a few days, so hopefully by the end of next week Field & Trek will have both a datafeed and be able to offer a white label for our 3,000 products.

Happy Days - let's hope it helps with the sames

[John Jupp]

White Label

Please let me know when it's up and running.

[asossux]

I like white labels. Would definitely promote you if you set up a free white label.

[Spartan]

Hi all,

How popular are white labels with Affiliates?

Please discuss...

I like them a lot, even better if the underlying site is exposed as a set of xml feeds/web services.... (so we can customise what we like)

I would expect to own the domain myself (and hence pay for it). I would not pay for a whitelabel unless a merchant could prove they had a good conversion rate and they committed to a long term arrangement with agreed service levels.

Be interested in more details of yours when it's ready.

Regards, S

[Azam.net]

We like white labels, too. As others have said, it means less work for us as updates take place from the merchant's end