Who is better for finance merchants, Buy.at, OMG, Tradedoubler or CJ

[mark-connect]

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Who is better for using their finance merchants from this list.

Buy.at, OMG, Tradedoubler or CJ

In terms of stats in realtime etc.

Any advice please.

Thanks

[drivetowin]

I have seen you post a number of posts on a similar topic

The problem you will face is that even if they pay per lead it is practically impossible for a finance company to offer realtime stats - the reason for this is that even those that pay per lead will often only vaildate the lead once they have spoken on the telephone to the lead and if you are lucky this takes place the same day but may well happen a day or two after the person completes the lead form.

If they are paying per application, they often will not pay until they receive the signed application form (and any supporting documentation they require) at their offices - which may be several days or more likely several weeks after the initial action.

This is one of the problems for people doing PPC on finance programmes - it is very much a case of suck it and see, and as with any gamble - dont gamble with money you cant afford to lose.

[lowndsy]

They're all reputable and have a high level of service, though each have their own approach. I'd make my choices based on the specifics of each program rather than the network. If I did have to pick just one network OMG seem to have a reputation for finance related programs, though they have broadened their scope recently. You might want to look at Silvertap as well - they're good for finance stuff.

[Vrindavan]

realtime stats is meaningless if adjustment and verification is need

[mark-connect]

I understand the way it works finance related but if i can get some finance merchants on the site who do almost realtime stats it would help.

I just don't like the idea of being totally blind for months in terms of the PPC's performance.

[mark-connect]

Anyone anymore advice please. thanks

[marky]

as Kbudden said, you have posted this in similar threads already.

A lot of this is trial and error. Finance is expensive and can be lucrative
When I first started as loans broker, I haemoraged cash. It took a while to get it right, but it taught me not to want it all so quickly and all at the begining.
I slowed it down, and re-started methodically. ( I am majority ppc traffic )

I would advise the same for anyone looking at a new program /area. Start off very slowly, using a minimal budget. Speak to your networks, and ask your account managers which programs are proven performers.
Find some good tracking and work that way.
Chances are if you want to get to a reasonable position in adwords in a decent high traffic keyword you might be losing money for a while anyway.

Sadly it is almost unheard of for actual realtime stats for CPA finance. What do you consider to be real time ?
If you send traffic to a loan program, well, the clicks will probably sometimes be tracked hourly/daily on say OMGUK (although you will know click numbers anyway, but it is reassuring to have this info from the network) So an application is taken out. 99% of the time it won't be validated until the end of the month. And then only some will be validated. (duplicated/no contact etc) . Credit cards normally end of month . Insurance leads sometimes daily, but then some insurance programs calculate leads in a funny way and it is not unknown for you to have almost as many applications to clicks ..and then you get the stats and only 1% convert .....

I work on an estimated/ average cpc convertion ratio/epc , and as long as the money I have spent has produced the expected clicks/leads/applications, I let it carry on.

Anyway, If anyone has got to the end of this post, well done, as I have bored myself now and spent far too much time indoors on such a beautiful sunny evening ...

Happy Monday.

[Malcolm Cowley]

Hi

There are plenty of real time tracked programs for financial products

This has been mentioned in other threads but ill refresh a few here.

Capital One - Credit cards - fully real time - clicks within 3-4 mins of the click - action shortly after this - you will know if the action was declined £1 - referred £7 or fully accepted £22 - this is for credit cards and there are many programs out there for credit cards across a number of networks that track with this level of reporting.

Freedom Finance - Secured loans

Click again tracked real time - the app is tracked real time also and is £63-£70 depending on volume - reversals need to be taken into account for bad traffic - these are done on a timely basis and we have avg rejection rates to help you plan if your budgeting for ppc spend etc.

Lloyds current account - bank accounts

Again real time clicks and accounts reported - next to no reversals and cracking consumer offer. Send a click and see it get an account and see it - all real time .

So there's 3 for you to kick off with all with real time tracking needed to have confidence to facilitate paid search

There are many more but you will need to put some ground work in to find them or just email the various networks and ask them .

Hope that helps and also puts to rest the non real time stats issue for financial programs - there are plenty that choose not to track real time but plenty that do and are doing it currently as highlighted by the 3 big brands above.

Thanks

Mal