Online shopping 'soaring in UK'

[altyfc]

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Good news for us all...

Online shopping is booming in the UK, according to a new retail report.
Market analysts Verdict found the internet was the fastest growing retail sector last year, attracting one in four shoppers.

With growth rates at 27.4%, the figures for buying online are six times better than for the traditional retail market over the last year, it says.

Part of this success is because of the trebling of shoppers using broadband connections, the company says.

The analysts suggested that people were not only shopping in greater numbers but were also spending more as companies improved the quality of their online offerings.

More here.

Aaron

[Mogga]

"A survey of 2,000 adult shoppers suggested the most popular goods for home delivery were books, music and videos"


Do people still buy videos? Thought dvds would have it by now!

[TD Nick]

With the online shopping market set to grow to £60bn by 2010, retailers could be throwing away billions if they fail to invest in the older online shopper, says research by the Future Foundation.

http://news.bbc.co.uk/1/hi/business/4145606.stm

[SillyJokes]

Websites with small or difficult-to-read text, unclear navigation or advertising focused at a younger age group will suffer unless they adapt to the silver surfing revolution, the Future Foundation warns.

This aspect is incredibly important - it also helps make your site easier for regular users.

[Aquanuke]

I bet alot of silver surfers leave sites that have crazy frog ads on them.