Murdoch buys IGN (valuation ~ $7.40 unique user)

[Green2K]

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http://news.bbc.co.uk/1/hi/business/4226170.stm

$650m for a network that attracts 70m uniques/month means that the valuation works out as approximately $9 for each unique user/month.

Anyone who has good content sites, get your calculators out!

Green2K

[edit = $650m not $508m, thanks ChrisAF]

[ChrisAF]

Article puts the price at $650m making it closer to $9 per unique. That said anybody who has visited IGN itself or Gamespy will know you get totally bombarded with advertising. I think CPM becomes cost per visitor cause it feels like they try to show you 1000 banners.

[Gavinio]

Article puts the price at $650m making it closer to $9 per unique. That said anybody who has visited IGN itself or Gamespy will know you get totally bombarded with advertising. I think CPM becomes cost per visitor cause it feels like they try to show you 1000 banners.

Very true. You have to log in too don't you?

That's a lot of money, even with a database of gamers like that. I'm guessing that's what the money's for.