ikea to sell online

**Mogga** · 10-01-06

As part of the expansion, Ikea will launch a new website allowing customers in some parts of the UK to buy goods online.

http://news.bbc.co.uk/1/hi/business/4598068.stm

OK who's signing them up?

**ChrisJohnson** · 10-01-06

Just as well they are starting to sell online - I hate that maze of MDF, i've had too many bad experiences there to even think of going back. Hopefully many others are thinking the same, therefore more online sales. Now wheres the affiliate program!!?

Ceej

**pricethat** · 10-01-06

I think every network and their dog will try and sign that one up, though already there has been one network that gave it a try at least 5 or 6 times and they wouldnt do it.

Back then it was because they didnt want people buying online because they were at massive stock shortages to spread around and part of the "then" business plan was the whole IKEA experience which i guess was more of a pain in the ass.

Will be interested to see which one gets the deal if there is one, but i can see it being Tradedoubler most likely because of the obvious ties, though it wouldnt surpise me if Zanox or CJ manage to pull it out the bag. That is of course if they dont hire some marketing manager who already has a "favoured" network here in the UK.

**monk-i** · 10-01-06

Hopefully a decent feed eh guys? Categories will be interesting on this one!

Im shocked Ikea did make this move a few years ago. Certainly is the market for it. Their website is really poor for such a big company. They need this move to stay with the times and look hip