A new tool for web publishers hit the streets this month providing instant online shopping malls for free.

Developed by Affinity Planet, Affinity Shopper provides instant online shopping malls with access to over 700 affiliate links within one location. Therefore, not only do you save space and administration of retail banners on your own site, but you also multiply several times over the range of products and services accessible to your visitors.

There are two versions of the product, a free version giving everything you would need to operate the mall, and a Pro version with a small set up fee offering additional functionality and control over retailers.

“Having worked within the affiliate marketing community for the last four years, the biggest problems I encountered were limited banner space availability on a site, and the time it takes to actually manage the retailers, meaning time not spent on maximising revenue,” explained Operations Director and founder of Affinity Shopper, Philip Price. “We therefore built this tool as a simple yet logical solution that can either replace or operate in addition to your existing affiliate activities, giving publishers a ready made, semi-managed, shopping mall within minutes.”

There are no upfront or ongoing costs to utilise the service, but the sales commissions received are split between Affinity Shopper and the mall owner. However, as the commission levels are higher due to the volume of business Affinity Shopper provides, the impact on publishers using a mall against going direct to the retailer is minimised.

To celebrate the first month of trading, Affinity Shopper is offering all publishers a free upgrade to the Pro mall product worth £49.99.

For more details, and to register for a free Affinity Shopper powered mall, use the promotion code 252473 when visiting www.affinityshopper.co.uk