Track performance of PPC

[Stellar]

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Afternoon all,

I am trying to find the easiest way of tracking the performance of PPC keywords..

I use both Yahoo search marketing and Google adwords to drive traffic to my site and promote multiple merchants using multiple networks. I would like to know the best way to track sales back to keyword and search engine. ie, are my sales coming from google or yahoo and which keywords.

As far as I can tell the easiest way to do this is to create a page for each merchant that contains the google and yahoo tracking code and redirect that page to the merchant. ie the user clicks on an PPC advert and lands on one of my landing pages, then clicks on "order" which takes them to the page that contains the yahoo and google tracking codes and then automatically redirects the user to the merchant site.

However, this will only tell me PPC performance by click through and not actual sales. Is there a better way of doing it?

Any advice would be appreciated..

[tomj]

check out www.clicktracks.com ..... its the nuts!

I use hosted pro version.

[ian]

do a search on a4u for 'ppc tracking' and you'll find all you should need to get started, for free.